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Four years ago, we published a story in which our own editor-in-chief, Jack Forster, decided to find out what the proper plural form of Rolex is. It's a question that might never occur to the non-watch-obsessed. But as an editorial team charged with using language to spread the good news of watches, it was a word of critical importance.
Was it Rolexes? Rolexi?
This Sunday, we invite you to take a walk down memory lane and join us as we investigate this matter of urgent importance to the field of watch journalism.
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