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Before a single screw is put into place or a single spring is twisted into shape, countless hours go into designing each and every wristwatch you see. The fusing of history, engineering, and craftsmanship is no easy task, and creating a watch is almost the perfect design problem. We will speak with IWC creative director Christian Knoop, Vacheron Constantin heritage and style director Christian Selmoni, and Bulgari managing director Guido Terreni about how each of them approaches designing watches, from first principles, through R&D, and finally on to marketing and merchandising. If you’ve ever wondering how your favorite watches came to be, you won’t want to miss this one.
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