IntroducingDennison Leans Into Peak ‘70s Glam and Design With New ALD Dual Time

Now Dennison is leaning in hard to its '70s chic and form-first aesthetic with the ALD Dual Time. The new watch doubles down, literally, on the brand's recent offerings. The slightly larger rectangular case, in stainless steel or gold PVD, is 35.6 millimeters across, about 2 millimeters wider, with the same 37 millimeters in vertical length. That provides ample space to showcase the stone dials on display and enough room for two separate handsets, allowing the user to track and read two different time zones. 

Let's be clear, Piaget and a few other jewelry-adjacent brands produced numerous watches that looked a lot like this in the 1970s. Gueit outwardly acknowledges the influence and inspiration. After all, his father, Jean-Claude Gueit, was a designer at Piaget during the period, and he recalls watching him sketch these designs. "Those images stayed with me — they evoke an era when watchmaking embodied travel and freedom as much as luxury and elegance,'' he says.

Each ALD Dual Time is powered by dual Swiss quartz Ronda movements, operated by a pair of crowns, one on each side of the case. That keeps the case thickness at an extremely wearable 6.1 millimeters. The stone dials remain differentiators, and there are a couple of different configurations. The dual stone options feature tiger eye and black marble, or bloodstone and lapis, for each handset. In contrast, the 'monolithic' options utilize single stone dials in malachite, lapis lazuli, and aventurine, with sunray-finished matching subdials at 3 o'clock to enhance readability.

The two sets of hands on each watch match the case color in steel or gold PVD. The brand remains aggressive in staying accessibly priced, with the ALD Dual Time costing CHF 725 or around $890 before taxes, duties, and fees.

This is an achingly cool and logical follow-up for Dennison to the first ALD, which revives and celebrates a glitzy, if not kitschy, era in dual-time watches. The stone dials continue to ooze fashionable sophistication while the case shape (Dennison was originally a casemaker after all) feels fresh and familiar at the same time. It even boasts 30 meters of water resistance, so you don't necessarily have to leave it pool or beachside if you're taking a dip while on holiday. Even the calfskin strap on these new ones looks like an upgrade from the original, and we reckon these can seat you comfortably among the jet set without the first-class ticket price.

Brand: Dennison
Model: ALD Dual Time 

Diameter: 35.6 mm
Thickness: 6.1 mm
Case Material: stainless steel or gold PVD
Dial Color: Tiger's eye–Marble / Bloodstone–Lapis / Malachite–Green sunray / Lapis lazuli–Blue sunray / Aventurine–Black sunray
Lume: No
Water Resistance: 3 ATM (30 meters)
Strap/Bracelet: Epsom Calfskin Leather

Caliber: Twin Swiss quartz Ronda movements
Functions: Dual-time
Chronometer Certified: No

Price: CHF 725 / EUR 780 / USD 890
Availability: Now
Limited Edition: No

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