Recommended ReadingClear Your Calendar: Acquired's Epic Five-Hour History Of Rolex Has Arrived

Rolex is just different. We all know that – but how different? Five hours might not be enough time to explain.

Today is a good day to clear your calendar because the guys over at Acquired, one of the most popular business podcasts in the world, just dropped an epic five-hour podcast on the history, and analysis of present-day Rolex. Acquired is a long-running podcast hosted by Ben Gilbert and David Rosenthal, and they are known for publishing in unabridged detail how some of the biggest companies in the world were built. The Wall Street Journal calls it the podcast that's loved by the smartest people in the room. From Standard Oil to IKEA, they have a way of telling stories that make you leave a four-hour podcast wishing it wasn't over and wanting more, which happened to me after I listened to the Hermès episode last year. Run, don't walk, to your podcast app of choice immediately and tune in. 

For the complete episode and additional information about Acquired, visit here.

PS - listen to the very end for shout outs to some familiar names here – and if you haven't read Ben's oft cited story about Rolex from 2015, click here.